5 extra simple steps you can take to grow your business

Having a business can be hard work, but growing your business is even harder. As a business owner, no matter the product or service, you are always looking for ways to improve work. However, sometimes, in the process, we forget to take the simplest of steps, that are right in front of us.

Here are 5 sure-fire, simple steps you can take to grow your business.

1. Be friendly

This one might be obvious, but when you’re trying to grow a business, all the things you have to cover can make you forget this essential thing: being friendly with the customers.

It doesn’t matter if you’re selling a product or a service, you need to make the customer like you and feel like they can trust you. You can’t do that without being friendly. This also goes for when you’re hiring someone to join your team. Make sure to hire friendly people as your customer-facing staff.

2. Have your contact information available

Another one that might seem simple, but is in fact, quite forgotten about: make sure that people can find your contact information easily. Whether it is a phone number or an email address, the customer should have them at the tip of their finger at all times.

If they have to dig deep to reach you, chances are they will give up and go to your competitor.

The best places to have your contact information available are:

• Your website (have a special section for it, but also have it in your footer at all times)
• Your social media platforms (all of them)
• Your Google my business page (if they google you, you want them to find you easily, right?)

At OptiOffer, we keep all our information available so that both old and new clients can contact us quickly and easily.

3. Stay open longer

This applies mostly to offline businesses like stores or restaurants, but even if you are a digital business, you could have a longer schedule for customer support.

Obviously, this might cause disgruntlement among your staff, but you can solve this issue by offering them incentives and small bonuses. You can also monitor customers throughout the day and see when most clients are coming in. You could create a schedule around that.

4. Offer free or heavily discounted products and services

You want to keep your customer happy, right? Why not give them free stuff?

If you are a cafe, for example, you could offer a card for purchases. Once they buy a number of beverages from you, they can get one free.

This not only will make them feel like they got a deal, but it will also make them come back and buy more from you. Plus, you might even get a FREE mention on social media from them, since people usually share deals among them.

5. Keep it humble

Don’t get too satisfied with your business. There's always room for improvement. This doesn’t mean you can’t enjoy your success and relish at the moment, but don’t let it get to your head.

Always stay on your toes and keep surprising your clients with new things, whether are new products, services, or updates. Getting too comfortable with their businesses lead many to downfall and bankruptcy. Don’t become one of them.

At OptiOffer we always strive to bring new features and updates that our clients get the best experience and have everything they need to grow their business through our product.

Of course, there are many other ways in which you can improve and grow your business. You can find many more of them by downloading our latest ebook.