How to use automation to grow your business

2 min read by Nichita Herpuț

published 2 years ago, updated 2 years ago

Home > Blog > How to use automation to grow your business

Growing a business is no easy task. Especially when there are quite a few repetitive tasks that require time and focus. Luckily enough, we have automation to make our lives a little bit easier and repetitive tasks a little bit more bearable. Automation can accelerate your business growth and there are quite a few platforms and software that can help you automate a small part of your business so you can save time and focus on something else.

Auto service business
Auto service business

How can it accelerate business growth you might ask. Here are a few benefits of it:

  • Increases productivity
  • Amplifies efficiency
  • Increases customer satisfaction
  • Decreases the possibility of errors
  • Identifies vulnerabilities or weaknesses in your system
  • Saves time and effort
  • Cost-effective solution

How can you implement automation in your business? Find a few examples below.

1. Use chatbots to enhance customer experience

According to a report by Microsoft, about 96% of consumers around the world said that customer experience is a determining factor in their loyalty to a brand. So, if we are to take this report into account, we should take customer satisfaction quite seriously. You can do this by automating online communication with them. Having bots that can answer predefined questions can easily increase your customers’ satisfaction because their answers are quickly answered. Not only that, but it also reduces your workload by answering some of the questions for you.

2. Use automated quotation tools to generate your quotations

Whether you have a restaurant or you sell products in bulk, having a platform that can help you generate quotations easily and error-free, can help you a lot. At OptiOffer we offer you just that. Our product’s main feature is that it can help you generate a quotation in no time. It’s easy to use and it works both for companies and freelancers. Besides that, it also offers catalog and client management among other things.

If you want to find more about it, you can go here or contact us at

3. Increase sales with email marketing

Personalized marketing is one of the most effective ways to engage with your target audience. Emails with personalized offers, discounts and other creative incentives, will definitely get your clients’ attention. You can automate this by using platforms such as Mailchimp or Klavyio, to save time and energy, but also to better track your online engagement.

4. Automate social media channels for effective brand awareness

People use social media now more than ever, which is why having an online presence is an important part of any business that wants to grow. This also requires quite a lot of time to come up with ideas, prepare posts and then post them. Luckily, there are quite a few tools that can help you automate them. Hootsuite or SproutSocial are only a few that, although can’t write the posts for you, will help you schedule them across all your platforms.

Now you have a few ways in which you can automate some of your tasks to help you grow your business. If you want to find more tips and tricks for business growth, you can download our latest guide here.

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